Airbit is part of the burgeoning sector of beats marketplaces, where producers can sell their beats and aspiring musicians can buy them.

The company has been talking about the revenues it’s collecting on behalf of its community: $2.5m of YouTube-generated revenue in the first half of 2021 so far, compared to $1.8m collected for the whole of 2020.

That’s based on Airbit producers’ beats being used in videos that racked up more than 4bn views on YouTube. Airbit is releasing these figures to highlight the fact that it works with YouTube as a rightsholder, adding beats to the Content ID system to track their usage.

“YouTube is a beats search engine, and producers need to make sure their work is monetized there, where billions of views are happening,” said COO Judah Wiedre.

YouTube royalties are just one part of the company’s focus though. “We’re on target to earn around $10 million dollars this year for producers from publishing and ContentID alone,” said Wiedre.