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Airbit Collects $2.5 Million in YouTube Monetization for Producers in First Half of 2021

Airbit, the online hub and marketplace for beatmakers, has collected and distributed more than $2.5 million in YouTube-generated revenue to producers for the first half of 2021, an amount that is projected to grow 230% year over year from the $1.8 million collected in 2020. In the first six months of 2021 alone, Airbit helped producers monetize more than 4 billion views.

Airbit is the only beats marketplace to have a direct relationship with YouTube, which means more money going straight to producers. By adding producers' work to YouTube's ContentID system, Airbit allows producers to unlock yet another key revenue stream. "YouTube is a beats search engine, and producers need to make sure their work is monetized there, where billions of views are happening," explains Judah Wiedre, COO of Airbit. "Without this, they are leaving significant money on the table."

"Airbit has helped me have fewer copyright claims on my YouTube channel and ensures I get credited. Before, artists would often forget to credit me, or sometimes they downloaded the beat and would forget entirely that I produced it. Now with Airbit's YouTube Monetization, they get an official reminder who the producer is and they can decide to purchase the beat if they want to monetize their YouTube video," explains producer Ryini Beats. "It also helps the artists we work with. Now that we are in control of the Content ID, we can easily remove a claim for any artist who leases a beat from us."